Digital Marketing In 2021

Digital Marketing in 2021 is like; you're out of business if you're not available on search.

It doesn't matter what is industry type or what kind of products & services you offer to your customers- what matters is the digital marketing trends that cannot be neglected. Companies need to have a little more than a website and Facebook page, the digital landscape is evolving rapidly that businesses might need to give more attention to online marketing services to increase visibility.

Many successful businesses don't have an online presence but in 2021, new technologies are making their space that businesses have to adapt those to keep their organizations at the top. If you don't accept new technological patterns, you'll surely leave them behind.

Read on to discover digital marketing trends for 2021 and implement them to flourish your business.

1. ARTIFICIAL INTELLIGENCE

Artificial Intelligence will be another factor that will be dominating other online marketing services to be used in businesses. Every step will be automated in the coming future.

According to Techgrabyte-

" Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades" and "will increase global GDP by up to 14% between now and 2030", which means that "AI latecomers will find themselves at a serious competitive disadvantage within the next several years."

Here are some reasons by Organizations are adapting Artificial Intelligence –

Artificial Intelligence allows us to obtain or sustain a competitive advantage.

- Customers will ask for an AI-driven setting

- Suppliers will offer AI-driven products and services.

- New organizations using AI will enter our markets.

- AI will allow us to move into new businesses.

- Incumbent competitors will use AI.

- The pressure to reduce costs will require us to use AI.

Artificial Intelligence can analyze consumer’s behavior, search patterns, and collect data from social media platforms to understand customer’s needs preferences and how customers find products and services.

Artificial Intelligence soon will be a driving force for many services.

The current implementation of AI in such areas is –

- E-commerce transactions

- Content Writing

- Basic communication

- E-mail personalization

- Product endorsement

Through Artificial Intelligence businesses will accelerate their growth with AI benefits.

2. CHATBOTS

Chatbots will continue to be an integral part of digital marketing trends in 2020. Artificial intelligence-based technology uses instant messaging chat in real-time, available 24/7, day & night to solve customer’s issues and to get connected with them anytime.

What do chatbots do?

- 24- hours service provider

- Instant responses to customers

- Solve queries

- Answer to simple questions

- Keep customers connected with a brand

- Help businesses to increase sales

- 80% of businesses will be using chatbots in the coming future.

Customers prefer to link with chatbots as they are 24/7 available and give accurate answers. The customer service provided virtually by chatbots assistance – meets customer expectations.

Many big brands are already using chatbots technology includes –

Google Home - is hands-free voice assistance that uses AI to help users to get personalized help.

Lemonade Insurance chatbots – Lemonade's policy chatbots, Maya, can onboard customers in as little as 90 seconds.

Marriott International's Hotel chatbots – ChatBot allows Marriot Rewards members to research and book travel to more than 4,700 hotels.

Other brands are also using chatbots services for their customers, including the Food Industry, Cosmetic industry, Digital Industry, and many more.

3. VIDEO MARKETING

Video marketing is one of the most important digital marketing trends today and will be for the next 10-15 years. Video marketing increases your brand visibility among customers plus people tend to connect with brands through video marketing.

- Customers connect more with the brand's video

- Video improves the conversion rate of businesses.

- Watching about product's video; makes consumers confident in making online purchasing decisions.

- Videos gain more engagement among consumers and smoothen sales strategy.

It's not necessary to upload a video on YouTube only; there are plenty of channels where you can promote your brand for free and start live broadcasting channels on Facebook, Instagram, Twitter, or LinkedIn.

If your website, social media platforms include video, then there are more chances to drive organic traffic as compared to text or picture posts because people find videos more interesting and compelling, so Google ranks video pages on the higher side.

Here are some other video marketing trends that are more engaging:

- Live video is popular within a large number of businesses, small businesses, and young entrepreneurs. They use videos for brand promotion, interviews, product demos, or new coming products and behind the scenes of brands so to connect with the audience.

- Video SEO. The SEO services help in optimizing video and content is much more important as it helps in ranking and reaches within the audience. Using captions, attractive titles, and saving file names play a major role in video SEO.

- 360 – Degree video. This is a more interactive experience for users and a new way to engage. The circular symbol starts sliding and moving in different directions as you move. As you can see on the Facebook cover image a 360-degree image.

4. INFLUENCER MARKETING

Influencer marketing connects the audience via celebrities, YouTube rising stars, and more popular stars on Instagram. It is a type of word-of-mouth marketing that focuses on sharing a brand message to a larger market via different social media channels.

- 60% of consumers believe influencers' opinions about products and what they about the brand.

- Sales of a particular product increase because of influencer's endorsement.

Influencer marketing will be grandiose by Artificial Intelligence. Artificial intelligence is working on finding the right influencers to partner with for better engagement and generation positive return on investment for businesses and brands.

Artificial Intelligence is modifying influencer marketing in the following ways –

- Eliminating fake followers and engagements

- Stopping spam bots

- Image recognition with Artificial Neural Networks

- Calculating influencer's influence

- Determining influencer performance

5. SOCIAL MEDIA STORIES

Stories can give you a better audience and more engagement. The concept of stories was first introduced by Snapchat as "My Story" then Instagram, Facebook, YouTube, and then Twitter.

You can see the different regions of the audience via Stories rather than on posts you upload on social media platforms.

What benefits include using social media stories?

- Cost-effectiveness

- Constant connection with followers

- Opportunity to reach a larger audience

- Increased traffic on your website

- Increase brand awareness

Some of the ways to use social media stories-

- Use links on your bio

- Add location

- Mention some brands

- Use branded content tools

- Go live with influencer's

- Share some reels

- Add some funny stuff to engage

Wrapping Up

So, here you have it all – Digital Marketing trends in 2020 for businesses to grow.

As Philip Kotler said: "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value."

Connect with Sonal Kalra to know more.